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Press Release

More Drive: Restructured Webasto Website

Stockdorf/Munich. – January 16, 2013 – To start off the new year, the Webasto Group is presenting a modernized and restructured website. The primary objective was that customers can find the information that they desire on the website as quickly as possible. Therefore, the enterprise content was separated from the product information and is now presented on its own site. Intelligent links make it possible to switch sites at any time. The integration of a new search function makes it easier to find information, and clear fly-out menus make navigating the site a breeze. The look and feel is modern, well thought-out and clear.

Webasto developed and implemented the strategy, concept, design and front end of the new digital business card together with the web service provider Namics (Germany); the Munich-based agency Coma AG is responsible for the back end.

www.webasto.com – customized and country-specific

Webasto has revamped its product presentation and consolidated all the content. Now customers can find all the information on Webasto products on a single country-specific website. This is made possible by introducing automatic IP detection. If someone enters www.webasto.com in their browser, they are sent directly to the Webasto website specific for their country. There, they can find all the information on the retrofit products available in the respective country and on the local B2B business projects. Information about the extensive product portfolio of sliding, panorama and convertible roofs that Webasto develops and produces as original equipment for passenger cars completes the site. In addition, regional news and information about the company, as well as local job postings, are integrated into the country-specific pages.

www.webasto-group.com – overview of technology, business units and news

The focus of the group website is the global company content. The website provides an overview of the technological competence, the international footprint, and the structure of the company. In addition, journalists and other interested parties will find the latest press releases, images and information on trade fairs and events.

Optimized dealer locator

In a second step, the proven dealer locator will be further optimized in spring 2013. Interested parties can then find dealers in their vicinity and can get an offer directly from them. The dealer locator is a very successful tool on the Webasto website. In 2010, for example, 36 percent of the offers generated using the Webasto dealer locator led to the purchase of a parking heater.

About Webasto

The Webasto Group is a global innovative systems partner to almost all automobile manufacturers and among the top 100 suppliers in this industry sector. The company’s product portfolio comprises a broad range of roof and heating systems for every type of vehicle and all drive types as well as battery systems and charging solutions. Moreover, Webasto has a strong position in the aftermarket providing dealers and end customers with customized solutions and services relating to thermo management and electromobility. In 2018 the company generated sales of 3.4 billion euros and had over 13,000 employees at more than 50 locations (with over 30 of these being manufacturing plants). The headquarters of the company, founded in 1901, is located in Stockdorf near Munich (Germany).