Webasto Impresses Auto Enthusiast Readers
Stockdorf/Munich – April 20, 2020 – Once again this spring, Webasto has achieved three top scores in the campaign to find the most popular and best parking heater brand. For the fourth time in succession the votes cast by auto enthusiast readers of German high circulation magazines ‘Auto Bild’, ‘auto motor und sport’ and ‘Auto Zeitung’ propelled Webasto into first place in the “Parking Heater” category.
The three magazines survey their readers and internet users annually to find out which vehicle and accessory brands impress them most. In 2020, the Webasto parking heater was able to achieve first place in all three surveys for the fourth time in succession. In the ‘Auto Zeitung’ reader survey, the Stockdorf company was able to improve its result slightly to 37.5 percent (2019: 37.0 percent). Readers of ‘Auto Bild’ awarded Webasto an outstanding 80 percent, repeating last year's result. In the ‘auto motor und sport’ survey 72.5 percent of readers rated Webasto top (2019: 75.9 percent).
“We are very proud of this result and would like to sincerely thank all the readers of these three magazines for putting their faith in us. The fact that we are constantly receiving such positive feedback as the years roll by shows us that our products are fulfilling our customers’ expectations. We have made it our daily aim to continue doing this in future too,” comments Bernd Joerg, Director Retail & Service Business Europe at Webasto, about the results.
In total, approximately 175,000 readers and users cast their votes in the three surveys. They evaluated the automotive products according to the criteria innovation, quality, design and price.
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